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The Story |
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 Giuseppe Baietto |
B.A.P. was
established in
1957 as a small
family business,
by Giuseppe
Baietto. He
spent his youth
in the workshop
of his father
Francesco and in
the workshops
where writing
instruments were
by then being
manufactured and
assembled: he
was so
fascinated by
this activity
that he decided
to open a
business of his
own. The turn of Emiliano, Giuseppe’s son, came in 1983. He began working with his father and put new life into the company, in particular with the introduction of new materials: resins, briar wood, buffalo horn, silver, gold and, more recently, leather. |
 Cesare Emiliano Baietto |
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 Francesco Baietto |
The town of Settimo, on the immediate outskirts of Turin, is known world-wide as the “international capital of pen production”. Today’s factories originated from the many small workshops established during the Second World War. After having gained experience in the field of small products made of ivory, galalith and other plastics popular at the time, the workshops began producing celluloid fountain pens. |
 Aldo Baietto |
His enthusiasm and love for the production and technical improvement of writing instruments were so catching that, in 1965, his brother Aldo also joined the company. This is now the third family generation: the activity continues under the trademark Cesare Emiliano , hall-marking a range of high quality products, well balanced between modern technology and craftsmanship, the synonym of reliability and care over details. |
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